Innovating Gaming with Core Value
Fairness
Delivering a win-win-win flywheel. Win for our players through rewards, win for our business through their engagement and a win for the community through donations.
DTYTS
We believe in staying humble, creating fun and exciting entertainment with our “Don’t Take Yourself Too Seriously” mindset.
Creativity
JustPlay was a pioneer in merging entertainment technology and gaming. Staying creative will always be at the core of our success.
Experience
We're a global team of advertising, tech, and gaming people, united by a common goal to enhance the mobile entertainment ecosystem. Our passion drives us to innovate and create a more enjoyable and fair gaming experience for players everywhere.
Impact
Our small but mighty team is committed to creating both a fun and rewarding experience worldwide. Our players earn loyalty points by doing what they love and have the freedom to convert these points into real-world rewards or donations to global causes. JustPlay loyalty program, now available in 24 countries, is empowering players to make a difference while enjoying their gameplay.
Leadership Team
Carl Livie
Co-founder & CEO
Gil Mincberg
Co-founder & Chief Strategy Officer
Mirko Aquaro
Co-founder & Advisor
Stephen Beinert
CFO
