At JustPlay, every game played contributes more than just entertainment; it’s a chance to make a real-world impact. Our players earn loyalty coins through their favorite casual games, which they can donate to global charities. What makes this initiative truly powerful is JustPlay’s commitment to match these donations, effectively doubling the support sent to impactful organizations like The Hunger Project, Doctors Without Borders, and the Clean Air Task Force.
This innovative approach has culminated in a significant milestone: matched donations amounting to over $1 million. This achievement not only highlights the generosity of our gaming community but also amplifies the effect they can have on global issues. By partnering with charities that undertake crucial work—from health care programs in Ghana to sustainable agriculture training in Malawi and Uganda—JustPlay and its users are making tangible differences in the lives of people across the world.
Reflecting on this partnership, Leni Nebel, Co-Country Director of The Hunger Project Germany, shared, “Thanks to the collaboration with JustPlay and the encouragement of their users, we are preventing child marriages in Bangladesh, training young people in sustainable agriculture in Malawi and Uganda, and supporting mother and child health care programs in Ghana. Ending hunger and poverty starts with people—people like JustPlay and their users, who help us to empower communities to realize their future free from hunger and poverty. Together, we make change happen. Thank you JustPlay for being a changemaker.” This sentiment echoes the profound impact that collaborative efforts can have, reinforcing that together, we are stronger.